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The so-called "poker ads", is by the advertiser's product, demand, idea, image information are printed on the card, a form of advertising to the spreading. Advertisers can give the morepublicity information to consumers through the promotional activities of cards, to enable consumers to form the cognition of the enterprises and their products in the entertainment, so as to achieve the purpose of advertising.

Introduction

Poker advertising its form, it trains the advertisement, a mode of network advertising formsjust to transmit information, is the media between advertisers and audience, the result is toachieve a certain commercial or political purpose. Poker advertising is indispensable in the rapid economic developed countries. Of course, poker advertising as a special product ofmodern human life, each according to his lights, commend differ, but we have to face a fact,that's seen application poker advertising is more and in people's daily life more wine, such aspoker, poker and other cigarette.

Characteristic

[1] 1 low cost, long time, content in full, clear objectives! Cheaper than calling card! More persistent than color!

2 new media, new tastes, a small platform, give you unlimited business opportunities, cycle is long, the viewing rate is high

3 if someone gave you a piece of advertisement in the street plug, will you refuse; for you if you are a pair of advertising poker, most people would be willing to accept."

4 in the high-end entertainment, is a popular entertainment tool, access to high-grade entertainment consumer groups, is the most valuable potential customers.

5 many enterprises in the exhibition a large number of sending promotional color pages, but the visitors fling readily accepted; constantly advertised in the so-called 100000 readers of the newspaper, but effective audience not to 1/1000; publicity in the radio broadcast, which is not often listen to the radio audience is mostly the school students and the taxi driver, or elderly the audience, these people in the consumer population share is small; a box ofpublicity card cost is 15 yuan to 30 yuan, and granted site is subject to various restrictions;give a lighter cost customer is 0.5 to 1.2 yuan. But the audience only smokers, and no one will pay attention to the advertisement content on the lighter.

The market situation

The main function of [2] cards is entertainment, and advertising poker and ordinary poker at this point is common, and advertising poker has more than ordinary poker more vivid picture,more rich content, therefore, more a part of consumers, especially public content advertising poker. Therefore, it can be said that the advertising market and ordinary playing cards pokermarket is directly proportional to the size of.

So, the card market situation how? To restaurant service industry developed in the Sichuanof Chengdu as an example. It is understood that Chengdu has the size range of the teahouseis about more than 3000, the general restaurant one day at least can sell 15 vice - 20 deck of cards, a day only Chengdu teahouse consumes about 45000 ~ 60000 deputy vice. If coupled with the large company clubs, hotel poker dosage, Chengdu daily consumption of pokernumber about about 80000. According to the calculation of the wholesale market price perpair of 1 yuan, the Chengdu market day on the card consumption will have about 80000 yuan, nearly 30000000 yuan a year. According to the calculation of the market price of 5 yuan a pair of restaurant and retail, Chengdu citizens will be a day spending $400000 a year to reach 146000000 yuan.

Although Chengdu may not as big as the market in other regions of our country, but includingadvertising poker, poker market potential is the fact that does not dispute.

Data shows, at present in Europe and the United States, advertising poker has accounted fora total of more than 30% poker sales market, and in 2007 the domestic advertising pokermarket share of only about 9.4%. According to the analysis, due to the characteristics ofpoker has the mass base, ultra wide in China, easy carrying and preservation, ultra low costbrought by the industrialization production plus, advertising media feature Poker will become more prominent, compared to newspapers, magazines and television media, more and moreunique effect of poker advertising firms identity. The industry is expected, by 2009,advertising poker poker market share will exceed 30% of the total, the added value ofadvertising will become a major profit of the poker industry.

It is understood that China Unicom, Coca-Cola, China Minsheng Bank, China Netcom, Thunis,LG electronics, Microsoft, the Great Wall lubricating oil, jiaozi, etc. Quanxing have usedadvertising poker to promote themselves to the customers, and achieved good results.

The competition condition

[3] according to the third party survey data show that at present our country institutions pokeradvertising market reforms, industry competition is unusually intense. This is mainly reflected in the price level. The major manufacturers will mainly focus on the price war. Causeadvertising poker printing quality is uneven. The design quality is generally not high. So can not spread by poker advertising effect recognised by most manufacturers. But this situationwith the recent batch of focus on poker advertising research professional company to join in this industry. The competition situation of the industry as a whole has played an activeguiding role, such as poker media, Yaoji, design concept of hole's so a group of industryleading brands in the industry take the lead in advocating poker advertising effect of the king.Actively promote the design, production and dissemination of one-stop service! Guide the customer from the attention to focus attention on the effect of price change! The pokeradvertising application also has been greatly extended. Real estate, tourism, chemical machinery, tobacco, household appliances, such as financial securities industry giants in recent years have set their sights on advertising media advertising media in the poker, the most expressive! May foresee, along with the development of the industry's future, pokeradvertising will continue to various extended to the major cities and areas.