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ff a climax. 2006-2011, China's sports line added value has expanded each year, an average annual compound growth rate of 17.63%. 2011 Sporting Goods row added value reached 17.6 billion yuan, accounting for more than 80% the proportion of sports industry, has become the second largest after the United States sporting goods consumer market, industry competitiveness significantly. Chinese sporting goods market is still in its infancy, urban residents consumption of sports is developing the high-grade orientation, has reached a well-off standard of living in rural areas of middle and low consumption of sporting goods, and gradually form new requirements. Therefore, the future of China's sporting goods market, still has a large space for development. With the development of society, improvement of living standards, people are increasingly aware of the importance of health and exercise. According to Chilean research consulting data show that the State Sports General Administration of overall fitness plan, by 2020 the country will have 40% of the population to actively participate in various sports activities. These factors will drive the domestic sporting goods market in the coming years to continue to maintain rapid growth. Driven by the rapid development of China's sports industry, China sporting goods indust
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