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SoftAire?: The Beauty of Speed 
Regular dryers can take 30 minutes to dry hair, using a hurricane-like airflow that causes damage, frizz and flyaways. The Featherweight Luxe 2i is clinically proven to dry 75% faster than regular dryers while improving its health and appearance.T3’s advanced SoftAire Technology generates a greater volume of air and weaves it through the dryer at the ideal heat and speed. The ion-enriched air then exits the dryer in a wide cone shape that dries larger sections of hair at a time, faster and healthier.

T3 Tourmaline?: The Secret to Healthy Drying 
Tourmaline is known as the “electric stone” because when heated, it emits negative ions and healthy infrared heat. Negative ions speed up drying by breaking water droplets into smaller molecules that are absorbed into the cuticle, retaining healthy moisture. At the same time, they cancel static and seal the cuticle, reducing frizz and enhancing shine.

T3’s proprietary Tourmaline infusion process takes the highest quality gemstones and crushes them into a fine powder that is infused into the internal dryer components. Unlike other dryers that have just a spray coating of Tourmaline that wears off, the healthy-hair benefits of T3 tools last the products’ lifetime.