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A community of mobile phone newspaper

The community of mobile phone newspaper -- "accurate" regional advertising platform!

Mobile phone newspaper community organized by the Mobile Corporation only "city region"life class information MMS magazine, publication location for "people who matter", informationis combined audience area, community aggregated user, the realization of a region of amobile phone newspaper the new forms of media. Mobile phone newspaper community andthe community service center, street, neighborhood institutions in-depth cooperation, to ensure that the information classification of regional precision, meet local customers on theregion accurately, high ratio of performance to price advertising needs.

> > community mobile phone newspaper is the only "city region" mobile phone newspaper;

> > community mobile phone newspaper until February 2014 covering 9 City, subscribersexceeded 14000000;

> > community mobile phone mobile publication, the coalition government street organ,precipitation two-year community mobile media brand;

> > community to provide quality information of mobile phone newspaper, a domain of a journal, close to the audience; advocate native, original, depth of interaction;

Two, to promote the advantages of mobile phone newspaper community

1 brand advantage

> > high reading: community mobile phone newspaper for independent subscribers, readingrate reached more than 85%;

> > high interactive community located in mobile phone newspaper: "people who matter" newsinformation to audience interaction with region, about 32% of the rate;

> > credibility: community mobile phone newspaper pedigree -- China Mobile, powerful mobilebrand endorsement, greatly enhance the credibility;

> > price mobile phone newspaper: community selection area, covering the flexible thousandsof low cost, high performance price ratio;

2 advertising advantage

> > Regional: community mobile phone users according to the region to subscribe, about 96% accuracy rate;

> > flexibility: inserts advertising, MMS issue to choose, high flexibility;

> > accuracy: community mobile phone users to subscribe, data analysis about 92% accuracy rate;

> > low cost: the user, regional free choice, thousands of people covered by low cost, high performance price ratio;

Three, mobile phone newspaper advertisement cooperation community

1 cooperation process

Selection of regional advertising type advertisement position -- Determination of content ofadvertising

2 mobile phone newspaper coverage of community

By the end of February 2014 covering Beijing, Shanghai, Guangzhou, Shenzhen first-tier cities and Nanjing, Xi'an, Hangzhou, Wuhan, Chengdu 9 City, subscribers to break 14000000and gradually increase in...