Nanjing Youth Olympic Industry Co. LTD is funded by the SASAC of Nanjing. The enterprise depends on its brand value operating Youth Olympic licensed products' research, manufacture and marketing. The company insists that 'cooperation and mutual benefits, sincere and efficient service', also, it has cooperated with a great many companies. It is authorised to be as an all categories licensed manufacturer and licensed retailer. Meanwhile, the firm has established a number of licensed retail stores which spread all over the Chinese science regions.