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1.  Simplicity & Ease of Use

The biggest drive for consumer adoption is convenience

 

2.Advertising & Adding Value to Your Brand

advertising poster, brands can include an NFC tag that customers can swipe to receive or download information.  Brands have a slew of promotions they can maximize — coupons, sweepstakes, giveaways, and contests.  The fact that this interaction can happen within a matter of seconds adds high value to this marketing initiative.  Instant response can often be a deciding factor for a consumer to keep interacting with your brand and ultimately make purchases and strengthen your sales.

 

3.  Social Media Engagement & Communication

With NFC allowing the constant sharing of information, your consumers can circulate and share branded content, increasing your brand visibility within the social space. Further, NFC tags available on your storefront and other posters can allow customers to quickly download information such as hours of operation, other locations and reviews and share this information with their friends