We are based in Pakistan which is primarily an agricultural country, with cotton as one of the major crops and cattle breeding a major sub sector of agriculture, hence a variety of cotton & cotton + wool - based products are manufactured at different places through out the country. As far as we are concerned, we opted to manufacture a variety of made ups of pure cotton fabrics and burlap or hesian cloth and to collect and offer a few of the goods from the folk crafts textile sector, such as pure cotton qasuri khes and bed sheets, hyderabadi chunri or scarf plus sindhi ajrak and its made ups, everything of which, too, looks like a jewel, produced by the folk craft people of Pakistan.
Today, the age-old Pakistani folk crafts textile techniques and traditions are at the risk of dying out due to the spread of the urban lifestyles, for example, there remain only a few textile block-print workshops employing a technique that dates back to the Indus Valley civilization which flourished around 2,500 B.C