| Major Product Innovation
The Product Combines the Attributes The Benefits Of Both Drinking Cereal And Milk Simultaneously.
Cereal Is A Source Of Protein, Dietary Fiber, Essential Vitamins And Minerals.
Milk Is A Source Of Calcium, Calcium Is Important For The Development Of Bones, Especially In Young Growing Children.
Convenient Beverage
The Product Is A Ready To Drink Beverage And Therefore Allows The Consumer To Have A Cereal Meal Easily.
The Consumer Need Not Procure Cereal And Milk, And Does Not Have To Prepare The Meal In Advance.
Source Of Energy
Vitamax Cereal Milk Drink Is A Source Of Energy Due To The Usage Of Glucose. Glucose Is Know To Be A Source Of Energy
Calcium Enriched Product
The Product Is A Considered Calcium Enriched Under US FDA Standards And Australian Food Laws.
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